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SEO Recovery Services

Recover Your Websites Rankings in Google’s Search Results

Google algorithm updates are designed to provide internet searchers with better quality and more refined results to their search queries when using the search engine. Unfortunately algorithm changes also bring about a decline in search engine ranking for a large number of websites which are deemed either spammy or low-quality in comparison to other websites which are natural and of high-quality.

Our SEO recovery services are perfect for any business that has noticed a decline in sales/leads since a penalty hit their website. If you are looking to recover your rankings, please read on to learn more about what algorithms there are and what you can do about them.

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Type of Penalty

 Google Panda Google Penguin Top Heavy Manual Penalty Unsure

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What Algorithms Are There?

There are a number of algorithms which can have a negative impact on your websites rankings in Google’s search results, the main 3 being Google Panda, Google Penguin and a Manual Penalty. There are other algorithms which can also have a negative impact on rankings; however these are normally much more focused on particular search queries such as “Payday Loans” which tend to be heavily spammed. The updates you should be mainly aware of currently are:

  • Google Panda
  • Google Penguin
  • Google Hummingbird
  • Google Top Heavy
  • “Payday Loan” Update
  • DMCA Penalty
  • EMD Update

Each penalty has its own unique SEO recovery strategy, which is why it is important you are able to identify the algorithm which has impacted your websites rankings.

Which Algorithm Has Impacted My Website?

Before you can recover your websites SEO positioning, you must first understand which penalty you have received. The best way to identify what penalty you have been impacted by is by checking the latest news in the SEO industry for any algorithm changes and should there be a particular date your traffic dropped and an update rolled out, then chances are that is the penalty you were affected by.

If your website has already been hit by a penalty and this was a while ago, we have included the date of every update on the relevant penalty recovery page so you can cross-reference the date of your websites decline to these dates.

Why Has My Ranking Declined?

There are many reasons why your website may decline, which solely depend on the algorithm which has hit your website. Some examples of why your websites rankings may have declined are:

  • If you have been linking from a large number of low-quality websites using your main keywords in the anchor text, your website may have been impacted by Google Penguin. This is because link spamming is deemed as a black-hat technique which is against Google’s quality guidelines.
  • If your website contains a large amount of duplicate content, whether intentional or accidental, then your website may have been impacted by Google Panda. This is because Google prefer to only provide one website with a piece of content as opposed to multiple, which is against Google’s Quality Guidelines.
  • If your website contains a large number of adverts at the top of your website with the intention to make money when clicked on, your website may have been hit by Google’s Top Heavy update. This is because Google prefer to provide the answer straight away to the search query as opposed to having to scroll down a page before they can find the answer.

Most of the time, a website owner may not have intentionally violated Google’s quality guidelines; however, this is why SEO exists, to ensure a website provides the best answer to a search query for Google to rank the website better than other sites. This means Google’s quality guidelines should be worked to at all times, so any future algorithm updates do not impact rankings and should any methods that currently work become known for causing penalties, they should be avoided to prevent any future penalties.

What Can I Do?

There are a number of options depending on the algorithm you have been impacted by; however these options take both time and effort to achieve the best result. This is where we come in.

Recovery SEO has assisted a number of websites with their penalty issues and worked hard to return each websites rankings back to where they originally were. We are able to do this due to the time and effort we have put into researching each of the algorithm updates to identify fixes which can rectify a websites SEO positioning. This has involved intentionally having websites penalised by each penalty and then returning the rankings back to their original status.

Unfortunately, we cannot make any promises that we can return your websites rankings to where it was originally positioned, just like an SEO company should not promise to get your website onto page 1. We can, however, do our utmost to improve your current rankings as much as possible, and sometimes even further depending on the result of the work we carry.

To receive a quote for Recovery SEO to recover your SEO positioning, please contact us on help@recoveryseo.com or use the below contact form. The more information you provide about your circumstances will help us provide you a more accurate quote.

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